Blú Privacy Policy

Effective: August 6, 2026

Foreign Exchange Group LLC d/b/a Blú Jamaican Blue Mountain Coffee (“Blú,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit cupofblu.com, purchase our products, join the 876 Club, participate in the Blú Affiliate Program, or otherwise interact with us.

By using our website or services, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you voluntarily provide to us, including:

Name
Email address
Telephone number
Billing and shipping address
Account or membership information
Order and purchase information
Communications you send to us
Marketing preferences
Information submitted when applying to or participating in the Blú Affiliate Program
Affiliate referral, commission, coupon, and payout information

For affiliate applicants, we may also collect information such as social media information, promotional methods, audience information, and other information provided during the application process.

Payment information is processed through our payment service providers. We may receive transaction information associated with a payment but do not necessarily receive or store your complete payment-card information.

2. Information Collected Automatically

When you visit cupofblu.com or use our affiliate links, certain information may be collected automatically, including:

IP address
Browser and device information
Pages viewed
Approximate location information
Referral source
Affiliate referral code
Website interactions
Cookie and session information

We and our technology providers may use cookies and similar technologies to operate the website, remember preferences, understand website activity, maintain security, and attribute qualifying purchases to affiliates.

3. How We Use Information

We may use information we collect to:

Process and fulfill orders
Administer customer accounts
Operate the 876 Club
Manage subscriptions and membership benefits
Operate the Blú Affiliate Program
Track affiliate referrals and qualifying purchases
Calculate and administer affiliate commissions
Provide customer service
Communicate about orders, accounts, memberships, or affiliate participation
Send marketing communications when permitted
Improve our website, products, services, and customer experience
Detect or prevent fraud, abuse, or unauthorized transactions
Enforce our agreements and policies
Comply with legal, accounting, tax, and regulatory requirements

4. Affiliate Tracking

Blú uses GoAffPro to operate and administer its affiliate program.

When a visitor follows an affiliate referral link, cookies or similar technologies may be used to identify the referring affiliate and determine whether a subsequent purchase qualifies for commission.

Referral information may also be associated with purchases, customer activity, affiliate coupon codes, subscriptions, and eligible subscription renewals when necessary to administer the affiliate program.

Information processed through GoAffPro may be subject to GoAffPro's own privacy practices.

5. Cookies and Tracking Technologies

Our website and service providers, including Wix and GoAffPro, may use cookies and similar technologies.

These technologies may be used to:

Keep the website functioning properly
Maintain security
Remember visitor preferences
Support account and shopping-cart functionality
Measure website usage
Support analytics
Track affiliate referrals
Attribute qualifying purchases and commissions

Where available, visitors can manage applicable cookie choices through our cookie consent tools or through their browser settings.

Disabling certain cookies may affect website functionality or affiliate referral tracking.

6. How We Share Information

We may disclose information to service providers that help us operate our business, such as:

Wix and website-hosting providers
Payment processors
GoAffPro and affiliate-program technology providers
Shipping and fulfillment providers
Email and marketing service providers
Analytics and security providers
Accounting, legal, and professional advisors

These providers may process information as necessary to provide services to us.

We may also disclose information when reasonably necessary to comply with law, respond to legal process, prevent fraud, protect our rights or the rights of others, or in connection with a merger, financing, sale, reorganization, or transfer of all or part of our business.

We do not sell personal information for money. Certain advertising, analytics, or cookie technologies, if used, may constitute “sharing” or a similar activity under some privacy laws. Where legally required, applicable choices will be made available.

7. Marketing Communications

If you subscribe to our marketing communications, we may send you information about Blú products, the 876 Club, events, promotions, and other company updates.

You may unsubscribe from marketing emails by using the unsubscribe link provided in those communications.

Even if you unsubscribe from marketing communications, we may continue sending transactional or administrative communications relating to purchases, memberships, affiliate accounts, payments, or other services you requested.

8. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing our services, maintaining business and transaction records, administering our affiliate program, resolving disputes, preventing fraud, and satisfying legal, tax, accounting, and regulatory obligations.

Retention periods may vary depending on the type of information and the reason it was collected.

9. Your Privacy Choices

Depending on where you live and applicable law, you may have rights regarding your personal information, which may include requesting access to, correction of, or deletion of certain personal information.

You may also withdraw consent where processing is based on consent or opt out of certain marketing communications.

To submit a privacy request, contact us at info@cupofblu.com.

We may need to verify your identity before completing certain requests.

10. Data Security

We use reasonable administrative and technical measures designed to protect information under our control.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure, and we cannot guarantee absolute security of personal information.

11. Children's Privacy

Our website and affiliate program are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

The Blú Affiliate Program requires participants to be at least 18 years old.

If we learn that we have collected personal information from a child in violation of applicable law, we will take appropriate steps to delete it.

12. Third-Party Services and Links

Our website may contain links to or integrations with third-party websites and services.

Their privacy practices are governed by their own policies, and Blú is not responsible for the privacy practices of third parties.

This includes services such as Wix, GoAffPro, payment providers, social media platforms, and other services you may access through our website.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business, technology, legal requirements, or privacy practices.

When we make changes, we will update the effective date displayed at the top of this page. Material changes may also be communicated through other appropriate means.

14. Contact Us

Questions or requests regarding this Privacy Policy or our handling of personal information may be directed to:

Blú Jamaican Blue Mountain Coffee
Foreign Exchange Group LLC
Website: www.cupofblu.com
Email: info@cupofblu.com